Since its premiere on NBC’s digital channel NY NonStop in January 2010, “The Jimmy Lloyd Songwriter Showcase” has rapidly achieved widespread success. Now available in the 9 biggest US TV markets, the show’s rapid ascendancy clearly demonstrates not only the quality of the programming, production and concept but also the confidence and excitement host and curator Jimmy Lloyd has inspired in NBC. “The Jimmy Lloyd Songwriter Showcase” is featured on NBC’s digital channels in NYC, Chicago, Washington D.C., Philadelphia, Los Angeles, San Diego, San Francisco, Dallas and Miami.
The series is the creation of Lloyd and co-executive producer Ashish Naik and resembles “Inside the Actor’s Studio” for up-and-coming songwriters. The program’s mission is to identify the best undiscovered songwriting talent and bring it directly to a mass audience complete with high quality live performances, artist interviews and an existential monologue about songwriting done by Lloyd himself in each episode. The show, which originally began in NYC was introduced by NBC into 3 additional markets late last year and has recently started airing in 5 additional markets, is curated solely by Lloyd, a NYC-based singer-songwriter who is plugged directly into the local music scene. Guests for the program are selected organically through word of mouth, personal referrals, or via the email submissions he invites viewers to submit at the end of each episode.
Audiences and musical guests alike have been incredibly receptive to Jimmy’s straightforward charisma and charm. Brooklyn-based band and musical guests Hank and Cupcakes even went so far as to write a song about Jimmy after their very first encounter with him, titled “My Name is Jimmy (and I Have a TV Show)”, which gives a good idea of just how much excitement and passion Jimmy brings to the table with every interaction.
“Jimmy Lloyd totally ‘gets’ the truth about music – that it is the one thing which truly unites everyone around the world,” says E! True Hollywood Story producer Michael Lynn. “Thanks to his dedication and passion, promising singer-songwriters are able to receive the attention they deserve without having to compromise their artistic integrity.”
The show has continued to evolve throughout its run, first being filmed at New York’s Gibson Guitar Showroom and recently expanding to include shooting at live venue settings in New York and Los Angeles with both up-and-coming and more established names. Recent guests have included Ari Hest and Jonatha Brooke. In addition to continuing to grow into new markets, there are near term plans to combine the TV series with Jimmy Lloyd Songwriter Showcase-sponsored live concert events which will begin this Fall along with the inclusion of a new Title Sponsor that the producers are currently in discussions with.
Lloyd is also pitching a reality show that is getting some traction about songwriters in NYC called “The Scene…L.E.S. (a trailer for which can be seen online at: thesceneles.com)
To watch “The Jimmy Lloyd Songwriter Showcase”, check your local listings for broadcast times or catch episodes online at: http://jimmylloyd.com
Current Air Times by Market:
New York City: Mondays at 4:00 am and 9:30 pm
Washington, D.C.: Saturdays at 11:00 pm and 11:30 pm
Philadelphia: Saturdays at 11:00 pm and 11:30 pm
Chicago: Saturdays at 11:00 pm and 11:30 pm
Los Angeles: Saturdays at 11:00 pm and 11:30 pm
San Francisco: Saturdays at 11:00 pm and 11:30 pm
San Diego: Saturdays at 11:00 pm and 11:30 pm
Dallas/Ft. Worth: Saturdays at 11:00 pm and 11:30 pm
Miami: Saturdays at 11:00 pm and 11:30 pm
Check local listings for channel information.Click here for original article.